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Spreading Happiness Through Food

For every food experience booking or restaurant reservation made on byFood, 
Tablecross Inc. donates 10 school meals to children in need. 

Food for Happiness Program

Just by booking a food experience or placing a restaurant reservation on byFood, users can donate meals to children in need.

Since Tablecross was founded, it has been part of the business’s mission to spread happiness through food by operating as a CSV (creating shared value) company. Through the Tablecross restaurant reservation app, the company donated school meals to children in developing countries for every reservation that was processed. ByFood also started with an integrated donation program, raising funds for various charitable projects. Now, Tablecross and byFood are focused on pursuing the “Zero Hunger” Sustainable Development Goal, feeding children in need while providing users with deep, cultural food experiences.

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Total Meal Donations

The equivalent of 289,829 meals has been donated to children in need through the Food for Happiness program.

Host Donations

In addition to byFood’s donation of 10 meals per person, hosts may also pledge a donation, which is displayed on their experience page.

Track Your Contribution

Hosts and guests can see their total contribution when they log into byFood, and byFood’s blog also releases updates about Food for Happiness milestones.

Previous Projects

In the past, Tablecross has partnered with different NPOs/NGOs to raise money for various charitable projects. A few of these projects include:

Goals

Regional Revitalization

ByFood aims to solve over-tourism and assist regional revitalization in Japan by working with local governments to promote Japanese food culture in off-the-beaten-path areas; utilizing media, especially YouTube, to raise awareness of the distinct local culinary and cultural traditions across Japan. As of February 2021, the Japan by Food YouTube channel has over 1.5 million views and byFood’s collaboration videos have over 78.5 million views.

Accessibility

ByFood increases accessibility for foreign tourists in Japan with a bilingual restaurant reservation system and food experience booking service. About 70% of travelers come to Japan with gastronomic tourism as their main motivation, but 50% of travelers only visit Tokyo, Osaka, and Kyoto, missing out on Japan’s distinct regional experiences. Due to the language barrier, travelers find themselves limited to cities that are already strained by over-tourism. Meanwhile, lesser-traveled and remote areas continue to be overlooked despite their potential. By bridging the language gap, byFood aims to make Japan’s rich cultural experiences more accessible to all.

Solving Food Waste

ByFood is a social business striving toward the UN’s Sustainable Development Goal of Zero Hunger. For every guest in an experience booking or restaurant reservation, ten school lunch meals are donated to children in need through the Food for Happiness program. So far, byFood has donated the equivalent of 300,000 school lunches to children around the world. Working with Japanese food producers and local chefs, byFood also aims to reduce food waste in Japan. 

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