Get to know us.
Founded in 2014, Tablecross Inc. is a CSV (Creating Shared Value) company that aims to solve the UN’s “No Hunger” SDG while sharing Japanese food culture with the world. So far, the company has donated the equivalent of 550,000 school lunches to children in need.
Tablecross Inc.’s team is also passionate about bridging the gap between global travelers and local areas of Japan; focusing on regional revitalization, reducing language barriers, and tackling food insecurity and food waste. Through working with local governments, restaurant clients, and individual hosts, Tablecross aims to attract foreign visitors to lesser-visited areas of Japan and combat over-tourism.
Spreading happiness through food!
Just by enjoying a meal in Japan, users help children in developing countries get access to nutritious meals, so they can grow up healthy and happy, and ready to change the world.
VALUES
CEO Joho Kaoru
After witnessing children in poverty while traveling in Indonesia at a young age, I resolved to help make a change.When I was in high school, I learned about a corporate model called CSV (Creating Shared Value), which aims to solve global issues through businesses that create social value, in the United States, where I studied abroad.In 2014, at the age of 20, I established Tablecross Inc. to implement this system in Japan. I have developed a restaurant reservation app that donates school meals to children in developing countries.
In 2019, I met Serkan, which operates Tokyo by Food, which had introduced the same system and integrated it with a restaurant reservation app.Currently, in addition to operating the food platform “byFood.com” for tourists visiting Japan, we also provide consulting to restaurants and brands, and conduct promotional activities with the Ministry of Agriculture, Forestry and Fisheries and local governments. With our connections and experience in the food industry, we provide creative solutions to our clients’ interests and help them succeed domestically and internationally.
Besides our Food for Happiness project, which donates school meals to children in developing countries, another company goal is regional revitalization across Japan. We especially aim to work with businesses that share our interests in sustainability and the SDGs.
COO Serkan Toso
Coming from Bursa, Turkey to study at the International University of Japan, I hadn’t expected to start my own business here. But after falling in love with Japan’s distinct culinary culture, I decided to stay and launch my own food tourism website.
In 2018, I created Tokyo by Food, a food experience platform in Tokyo that integrates a donation system to provide meals to children in need. After that, we met Joho, a company that operates a restaurant reservation app that does charity work, and decided to merge with them. That is byFood.com, a gourmet platform for inbound tourists that we currently operate. In 2023, byFood.com started operations not only in Japan but also in Dubai.
In the past few years, I have found that the travel industry norms are changing. People used to see travel agents and purchase a tour package. But now, due to technology, the way people plan their travels is so different; it’s personalized, infinitely customizable, and is inspired by online content and social media. As a company, we have prioritized platforms such as YouTube and Instagram to reach a global audience.
As a foreign resident in Japan, I understand the obstacles that foreign tourists face here, and am equipped to solve their problems. And with a background in digital marketing, I have adapted to new technologies and am able to help other businesses keep up with the changing landscape of the travel industry and attract international attention.
Outside Director
Eric Wei
After graduating from National Cheng Kung University in Taiwan, he joined Amazon Japan in 2005. He was involved in launching the Kindle business in Japan and China. After that, he moved to Google Japan. He will be in charge of developing entertainment services throughout Asia, including Google Play™. After a 13-year career at Amazon and Google, he served as CPO of ride-hailing service DiDi Mobility Japan and CEO of foodpanda Japan, where he specializes in everything from building growth strategies to implementation. Currently, he is founding Dimes Co., Ltd., which operates “timelyhero”, a platform that matches skills and time.
Outside Director
Atsushi Saito
After graduating from university, he started an Internet business at Kokusai Telegraph and Telephone Corporation (currently KDDI). He began his career in the media industry at STAR TV at News Corporation, then served as Japan Representative at CNN at Turner Broadcasting, and Asia Pacific Regional Representative at Eurosport at Discovery Channel. Currently working as an advisor for domestic and international media and entertainment companies, he is well-versed in digital strategy, television, digital marketing, social media, and online advertising and promotion, with a focus on international promotion for Japanese and other Asian companies.
Auditor
Yumiko Noguchi
After graduating from International Christian University’s College of Liberal Arts, she joined Azsa LLC and engaged in auditing of domestic listed companies and foreign companies. After that, she was involved in a wide range of consulting services such as overseas group company management and business improvement, as well as lecturer activities and writing books. Currently, she is an outside auditor of POPER Co., Ltd., a director of Asunoba Public Interest Incorporated Foundation, and an outside director (audit and supervisory committee member) of Wellbe Co., Ltd. She is a certified public accountant.
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